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Protecting your family with smart financial advice.

Your Goals. Our Strategies.

Discover an array of services for all your financial needs.

  • Planning

    We believe that better decisions lead to better outcomes.  We use state of the art financial planning software, filtered through our decades of experience to help illuminate the path forward.  We help our clients make better decisions to give themselves the best chance for overall financial success.  Anytime our clients face an important financial decision, we serve as a sounding board to think through options and help them make the best decision in their unique circumstances.  

  • Investments

    We believe the best investments are those that are simple and effective.  We use strategies supported by long standing and ongoing academic research to build portfolios that are effective, straightforward and understandable.  Any investment you do not understand is one you are more likely to sell when markets go down, making it a bad investment.  We are guided by the principle that the best investment for you is the one that gives you the best chance of successfully reaching your financial goals. 

  • Retirement

    We believe retirement, or the work optional lifestyle, is the primary financial goal for most of our clients. We specialize in providing guidance on the important issues of: When can you retire? How much should you save for retirement? How should it be invested? How much can you spend in retirement without running too high a risk of running out of money? This involves striking a balance between spending now and investing for the future. We want you to have peace of mind that your future will be sound, while not scrimping so much that your present is unpleasant. We use robust software and decades of shared experience to give personalized data driven advice on how to have a successful retirement, whatever that means to you.

  • Insurance

    We believe in protecting what is important.  No financial plan is complete without considering risk management.  We help our clients manage the risks of untimely death, disability, or extended long term care need.  Insurance is one of the tools that can be used to manage these risks.  We help our clients examine what risks they are willing to take, and which risks they would rather pay someone else to take for them.

  • Estate

    We believe everyone needs an estate plan.  It is not an ‘if’, but rather ‘when’ you will die or become disabled and need it.  We realize that protecting your legacy is important to you and your family. We get to know you and those important to you, so that when the time comes for someone else to handle your financial affairs, everything runs as smoothly as possible. We partner with The Law Offices of Cheryl David to ensure your wishes are followed.

Meet Our Team

Put decades of combined experience to work for you.

Helpful Content

Curated articles, videos, and more, for a financially savvier you.

About Us

We understand that individuals face unique financial challenges at every stage of life. Together, we can help take the mystery out of finding your ideal tomorrow. Whether your goal is preparing for retirement, college savings, or estate strategy, our personalized service focuses on your needs, wants, and financial goals and objectives.

Our professionals have decades of combined experience in financial services. With our knowledge and your goals, a sound financial strategy is more attainable than you might think. No matter where you may be on your journey, we look forward to helping you cross that finish line.

Connect With Us
Linus Whitlock

Linus A. Whitlock, CFP®

Director of Financial Services



Logan Whitlock

Logan Whitlock, CFP®

Financial Advisor



George McClanahan

George McClanahan

Client Service Coordinator



Understanding the Alternate Valuation Date

Understanding the Alternate Valuation Date

Executors can value the estate on the date of death, or on its six-month anniversary —the “Alternate Valuation Date."
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Does Your Portfolio Fit Your Retirement Lifestyle?

Does Your Portfolio Fit Your Retirement Lifestyle?

Lifestyle considerations in creating your retirement portfolio.
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Insuring Your Business Against Cyber Liability

Insuring Your Business Against Cyber Liability

90% of small businesses in the U.S. don't protect their data from cyber attacks. Is your business at risk?
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U.S. Personal Savings Rate

U.S. Personal Savings Rate

What can be learned from the savings rate?
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